“We are grow-choice!” is the rallying cry of “The Bush 2020,” a promotional campaign for women’s body care brand Flamingo that doubles as a “Pubic Service” for vaginas everywhere. Pentagram collaborated on the bold and humorous campaign, which combines tongue-in-cheek taglines with graphics inspired by political campaigns, playing off the idea of choice at the core of the Flamingo brand. Women should be able to talk about how they prefer to care for their pubic hair, whether it’s shaving, waxing, tweezing—or leaving full bush. The launch promotes the new spray-on conditioner Mons Mist and other product lines from Flamingo, which is owned by Harry’s.