Politan Row
Brand Identity


Paula Scher

Emily Atwood
Lead Designer

Communication Arts
Magazine Feature

Politan Row is a growing group of local food halls that bring together a curated selection of exciting restaurants, celebrated chefs and great food and beverages, all under one roof. “Politan” means “of the people,” capturing the sense of community and hospitality. The identity sets the name in six different custom typefaces in a variety of combinations, evoking the mix of cuisine. The flexible logo utilizes multiple styles and weights, ranging from compressed and condensed to heavy.