National Women’s History Museum Identity

The National Women’s History Museum is dedicated to telling the stories of the women who transformed the US, displaying the collective history of American women, and offering a more complete view of US history that will educate, inspire and empower.

I led the design of this identity with Paula Scher and we developed a dynamic new visual identity for the Museum that can evolve with the institution. The bold and contemporary identity centers on a folded “W” symbol that evokes a movable placard or display system, an apt metaphor as the virtual museum moves toward hosting exhibitions in physical spaces—and eventually finds a permanent home of its own.

National Women’s History Museum Identity

Creative Director Paula Scher

Lead Designer / Identity System Emily Atwood

Brand Extension Kirstin Huber

Project link https://www.pentagram.com/work/national-women-s-history-museum/story