The Mental Health Coalition Campaign with Kenneth Cole

I lead the design to create a brand identity for the Mental Health Coalition that centers on a “square peg in a round hole” to represent that there is no “normal” when it comes to mental health. The Coalition is introducing the icon in the hopes that it will become the global symbol for mental health. The mark also appears in the branding Pentagram created for “How Are You, Really?,” a digital storytelling platform that encourages individuals to share their experiences, start conversations and open up about their issues.