Berkeley Repertory Theatre Identity

The Berkeley Repertory Theatre in Berkeley, California, is one of the leading regional theaters in the US and internationally renowned for creating ambitious theater that entertains and challenges its audiences. Pentagram has designed a new brand identity for Berkeley Rep that establishes a bold and contemporary visual language for the theater in line with its programming and reputation. The identity centers on a distinctive letter “B,” with simple geometry inspired by the shape of a ticket, that dynamically extends across a range of brand expressions.

Berkeley Repertory Theatre Brand Identity

Partner Paula Scher
Lead Designer Emily Atwood

Project Link Berkeley Rep Portfolio View