Atlantic Theater
2018|2019 Season

 
 
 

Paula Scher
Partner

Rory Simms
Associate Partner

Emily Atwood
Designer

 

Since introducing a new brand identity for Atlantic Theater Company in 2015, Pentagram has worked with Atlantic to refresh the identity with a new color palette each season. In this season's campaign, a black and white color palette is activated by a vibrant gradient from pink to yellow, boldly announcing the influential performing arts group, along with a mix of found imagery, montages and photo illustrations. The brochure announces upcoming productions, kids programming, and educational opportunities at Atlantic, while further extending its eye-catching identity.

 
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