NHL Anaheim Ducks
Playoff Campaign

 

Client
Anaheim Ducks

Skills
Advertising
Brand Management
Print
Typography
Signage

Statement
I had the opportunity to work in collaboration with the Anaheim Ducks during their 2017 season. This particular creative direction emphasizes the analytical nature of hockey. It is a visual representation of the mental preparation before a game as well as the aspect of studying plays, watchinglm, and the execution of these plays on the ice. This direction utilizes elements seen in scouting reports, visualization of plays, as well as drawing inspiration from player movements upon the ice.